Financial Forecasting and Securing Your Not-for-Profit’s Future
While financial forecasting is essential for any organization, it can pose unique challenges for not-for-profits. Unlike businesses, not-for-profit organizations often face uncertainty in predicting the number of future donors, the amounts they'll contribute, and the timing of those contributions, among other revenue-related factors.
Despite these hurdles, financial forecasting remains a valuable tool for nonprofits. Let's explore what it involves and how you can leverage it effectively.
Past, Present and Future
The American Institute of Certified Public Accountants makes a distinction between the terms "forecast" and "projection." Whereas projections are based on hypothetical assumptions, forecasts generally represent what accounting professionals expect an organization's financial position, results of operations and cash flows to be in the future.
Financial forecasts are also different from budgets. Both are forward-facing, but budgets plan for expenditures throughout the year, usually on a monthly or quarterly basis. Budgets reflect what you expect to take in through donations, grants and other income, and what you expect to pay out in wages, rent and other expenses. Although budgets aren't usually written in stone, once finalized, they're typically set for a certain period.
Financial forecasts are more akin to status reports and can be updated frequently. In the event you receive an unexpected windfall or experience a financial setback, you can change your forecast. Typically, forecasts are assembled by nonprofit management teams working with accounting and financial professionals.
Key Inputs for Financial Forecasts
There are a few common elements to most financial forecasts, such as revenue and expense estimates and cash flow analysis. Depending on a forecast's focus, your leadership team and professional advisors generally will rely on a number of documents. This includes, but isn't necessarily limited to, your:
Banking records,
Financial statements (including income statements, balance sheets and cash flow statements),
Donor or membership numbers,
Projected fundraising objectives, and
Tax returns.
Make sure you have these documents handy when you sit down to prepare financial forecasts. You don't want to have to start hunting for files in the middle of a calculation.
Primary Uses
What are the best ways to put financial forecasts to use? Here are five areas where your management team can apply forecasting data to maximize the impact of these reports:
Budget
With a financial forecast serving as a foundation, you can more realistically predict spending needs. The forecast also can help you meet strategic goals and establish priorities throughout your budget's term.
Fundraising activities
Don't overlook the impact a financial forecast can have on donors. Sharing forecasts with these stakeholders can encourage confidence and comfort in both existing and potential donors.
Grant applications
As with donors, consider sharing financial forecasts with grant makers. Some grant applications, in fact, require forecasts. Not surprisingly, government agencies and private foundations approving grants want to understand your nonprofit's prospects.
Cash flow management
This is often one of the toughest tasks for nonprofit leaders. Fortunately, a financial forecast can help you predict cash flow and plan your decisions accordingly. Forecasts can help you prepare for expected shortfalls as well as to take advantage of liquidity.
Strategic planning
Financial forecasts give nonprofit leaders a glimpse into the future.
They can direct you to prepare for stormy weather by identifying risks or signal that blue skies (and opportunities) lie ahead. This helps you make informed decisions about fundraising events and campaigns; the expansion, retraction or even elimination of programs; and the best way to allocate limited resources.
Help with Financial Forecasting
Creating financial forecasts for your not-for-profit can offer a sense of stability and confidence, as they allow you to plan for different scenarios and navigate uncertainties. Trust your forecasting team, including external CSH advisors, to leverage their expertise and help you steer your organization in the right direction.